Creative Director and Graphic Designer
Evolving my craft to design effective communications.
Skills
- Brand identity
- Concept development
- Brand management
- Graphic design
- Project management
- Video production
- Adobe Creative Suite
- HTML/CSS/CMS
- Microsoft Office
- WordPress
- Canva
- Figma
Services
- Advertisements
- Campaign development
- Brand identity
- Emails
- Infographics
- Logo design
- Marketing collateral
- Product launches
- Publication design
- Storyboarding
- Trade show graphics
- Video development
- Website design
Sweet Spots
- Brand Identity
- Concept Development
- Corporate Publications
- Video Production
Experience
Freelance Creative Director and Graphic Designer – 2017 to present
Grocery Technology – Developed a comprehensive brand identity, including logo, typography, imagery and identity standards, for a company focused on eliminating food deserts through innovative online distribution and delivery of healthy food options.
Insurance – Partnered with Kemper Insurance Company to redesign marketing materials and develop targeted campaigns aimed at improving agent and policyholder understanding of auto and life insurance products.
Automotive – Partnered with IAA, Inc. to refine their brand identity and develop compelling marketing and data-driven communications. Collaborating closely with writers, designers, web developers and product owners, I have delivered impactful design solutions across print and digital platforms.
Finance and Investment – Created visually compelling financial reports and social media graphics to effectively convey Origin Investment’s strategies for achieving financial growth.
Technology – Revamped Cog’s brand identity and created a comprehensive range of marketing materials, including flyers and digital presentations.
Manufacturing – Directed and produced a series of training videos for ViskoTeepak, effectively instructing employees on the proper operation of production line machinery.
Healthcare – Designed and implemented marketing campaigns to promote healthcare products and initiatives. Emphasized the critical role of laboratory professionals and pathologists in diagnostic healthcare through targeted outreach and engagement strategies.
- Misix, Inc. Marketing and Advertising Firm – Creative Director, 2015-2017, Senior Brand Strategist, 2011-2015, Director of Creative Services, 2007-2010
- The Boeing Company – Graphic Designer, 2001-2007
- Source, Inc. – Graphic Design Internship, 2000
- Iowa State University – BFA
